Wuba is a skincare brand that blends ancient Ayurvedic formulas with modern dermatological practices. It offers clean, toxin-free skincare designed for Indian skin types and concerns.
Ayurvedic-modern skincare fusion
Clean label, toxin-free formulations
Focused on Indian skincare needs
Challenges
Wuba lacked a digital narrative that positioned it as science-meets-Ayurveda. The site was not optimized for mobile, and social content didn’t reflect skincare problem-solution journeys.
No clear USP on web/app
Low conversion from skincare pages
Weak ingredient education content
Limited reach among target users
Our Approach & Strategy
We created an ingredient-focused Shopify experience, redesigned product pages around concerns, and structured a monthly reel and influencer content plan.
Concern-to-solution product flow
Ingredient carousel and FAQ content
Reels showing transformation journeys
Beauty creator kits and launch strategy
Result & Impacts
Wuba’s new website and content flow boosted skincare product visibility, while social storytelling connected with a younger audience. Performance creatives and influencer outreach fueled product awareness and sales.
1. Add-to-cart rate improved by 33%.
2. Average session time on website rose by 38%.
3. Brand awareness increased through reel shares.
4. Instagram following doubled within 2 months.
