Eating overnight oats every single day for breakfast
Category
Development & Design
Client
Oatful
Start Date
7 August 2023
Industry
Foods
Brand overview
Oatful is a UAE-based company that has reinvented breakfast with its innovative, protein-rich overnight oats. Founded by Yara Mersi, a young entrepreneur with a vision to transform the breakfast foods industry, Oatful’s mission is to make mornings simpler and healthier. The brand’s range of products includes high-protein overnight oats, granola, and toppings, each packed with superfoods, fiber, and over 20g of protein.
The breakfast food market is crowded with traditional options, from instant oats to sugary cereals, often lacking in both protein content and nutritional depth. Many consumers also find breakfast preparation time-consuming or inconvenient. Oatful aimed to address these pain points by offering a product that is both convenient and nutritious, catering to modern, health-conscious consumers who value high-protein, plant-based, and easy-to-prepare meals.
