Website Development, Brand Rebuilding, Product Development, Social Media Marketing
Website
www.repad.in
Brand
rePad
Industry
Sustainable Wellness | Menstrual Hygiene
Brand overview
Re:Pad is an eco-conscious menstrual wellness brand offering reusable cloth sanitary pads, panty liners, and menstrual cups. Designed for comfort, hygiene, and sustainability, it empowers users to make environmentally responsible choices.
Eco-friendly menstrual products
Reusable pads & menstrual cups
Brand promoting sustainable self-care
Challenges
Re:Pad needed to educate users about reusables, build digital trust, and simplify the purchase journey. The old site lacked visual clarity and didn’t showcase health or environmental benefits effectively.
Low awareness about reusables
Weak brand recall in a crowded space
Site lacked product clarity and trust triggers
No engagement strategy on social platforms
Our Approach & Strategy
We redesigned the website with clean product storytelling, created content around health, comfort, and sustainability, and executed a social media strategy rooted in education and community building.
Homepage highlighting product education
Benefit-driven visuals and copy
UGC, reels, and influencer kits
Cycle-aware content calendar
Result & Impacts
The rebrand and product-centric website created trust and clarity for rePad’s audience. Educational content and eco-focused storytelling improved performance across both lead generation and community engagement.
1. Website conversion rate improved by 58% after redesign.
2. Engagement rate on social platforms grew by 65%.
3. Return purchase rate increased due to improved trust.
4. Re:Pad’s Instagram community doubled in 60 days.
