Raasta – Creative Marketing

Visions Creative

Unique visual identity to
bring in digital market

Services Offered

E-commerce Development, Branding

Website

www.raastadeals.com

Brand

Raasta Deals

Industry

E-commerce | Lifestyle & Travel Products

Brand overview

Raasta Deals is a quirky lifestyle e-commerce brand offering affordable travel accessories, gifting items, and utility products for everyday adventure lovers. It blends functionality with playful creativity across its entire product line.

Affordable & quirky lifestyle products

Travel-inspired gifting range

Targeted toward young, expressive buyers

Challenges

Raasta lacked an engaging digital storefront and a distinct brand voice. Its product mix was unique, but the website UX and content didn’t reflect the brand’s fun, creative spirit or drive conversions.

Weak website structure and flow

No cohesive brand identity system

Inconsistent product storytelling

Low engagement across touchpoints

Our Approach & Strategy

We developed a vibrant e-commerce platform and a brand identity that celebrated wanderlust and creativity. Every touchpoint—from product names to banners—was designed to inspire discovery and impulse buying.

Built mobile-first Shopify website

Created travel-inspired brand visuals

Designed product templates with quirky tone

Focused on visual-first shopping experience

Result & Impacts

1. Website conversion rate improved by X% within first quarter.<br> 2. Bounce rate reduced by X% with better product flow.<br> 3. Brand recognition grew among Gen Z and young travelers.<br> 4. Social engagement and D2C sales increased consistently.<br>