Propedge is a one-stop solution for homeowners and real estate developers to manage construction, interiors, and project delivery with digital tracking tools and personalized service.
Project management for home building
Developer-to-buyer interface
Integrated tech + interior design model
Challenges
Propedge had no online interface for project tracking, updates, or client-side inputs. Its offerings weren’t clearly defined, making the service harder to trust at scale.
Manual client tracking & updates
Confusing service buckets
Low visual hierarchy on past projects
Missing digital dashboard for project owners
Our Approach & Strategy
We designed a digital portal for builders and clients to collaborate, embedded service clarity across landing pages, and created a clean visual identity to reflect trust.
Custom client login dashboard
Web funnels for interior vs. construction
Real-time progress tracking for users
Trust markers across landing page UI
Result & Impacts
1. Client onboarding time reduced by X% with portal tools.
2. Project feedback cycles became more efficient.
3. Service clarity improved repeat inquiries.
4. Visual rebranding positioned Propedge as a tech-first solution.
