Portronics is a leading Indian electronics brand offering innovative gadgets like speakers, projectors, power banks, and wearable tech. It combines affordability with functionality to cater to modern, digital-first consumers.
Smart gadgets for everyday tech use
Affordable innovation-driven electronics
Well-known in urban Indian households
Challenges
The brand’s fast-moving catalog lacked a consistent brand story across platforms. Campaigns felt disconnected and visuals were too product-focused, limiting emotional resonance and repeat recall.
No campaign-based narrative framework
Product-first, emotion-lite messaging
Low aesthetic consistency in design
Missed connection with younger users
Our Approach & Strategy
We created a modular campaign style using product moments in real-life settings, layered in a tone of relatability, and refined brand fonts, colors, and layouts for cross-platform creative unity.
Visual identity toolkit for campaigns
Product-in-use storytelling structure
Consistent design language across SKUs
Campaign templates for marketing teams
Result & Impacts
1. Engagement on social creatives grew by X% in 2 months.
2. Campaign recall improved through uniform brand visuals.
3. Product video CTRs increased by X% post asset refresh.
4. Strengthened youth relevance across key categories.
