Oatful is a D2C brand offering convenient, high-protein oat-based breakfast options. Built for health-conscious individuals with busy lifestyles, Oatful emphasizes clean ingredients, quick prep, and delicious nutrition.
Nutrient-rich breakfast solutions
Plant-based and clean-label formulas
Built for wellness-oriented millennials
Challenges
The brand needed a sleek e-commerce presence and consistent visual identity. It struggled to highlight key nutritional benefits and establish trust with first-time buyers through its digital content.
Inconsistent digital branding
Low clarity in product positioning
Weak product education and benefit callouts
No identity system across packaging & content
Our Approach & Strategy ​
We designed a Shopify-based site with nutrition-focused UX, created a clean visual system aligned with wellness cues, and developed copy that highlighted product values like protein, prep time, and ingredients.
Shopify store with visual product hierarchy
Clean, calming brand palette and fonts
Benefit-led product descriptions & CTAs
Digital assets for packaging and campaigns
Result & Impacts​
1. Conversion rate increased by X% through benefit-focused design.
2. Customer retention improved via trust-led product communication.
3. User sessions grew with clear CTAs and improved UX.
4. Brand perception shifted positively in D2C wellness circles.
