Neomotion is a revolutionary assistive tech company building smart wheelchairs and mobility solutions for people with disabilities. Their flagship product, NeoFly, promotes dignity, independence, and custom-fit support.
Smart, customizable wheelchairs
Dignity-first mobility innovation
Pioneers in Indian assistive tech
Challenges
Neomotion’s website and branding didn’t reflect the life-changing impact of its products. The brand lacked emotional storytelling, and product communication felt too technical for caregivers and families.
Tech-heavy communication style
Emotion missing in digital narrative
Inaccessible UI for elderly users
No clear brand hierarchy or flow
Our Approach & Strategy
We rebuilt the brand voice around empowerment, used human-first imagery, and simplified technical copy. UX was designed with accessibility and clarity for caregivers, hospitals, and users alike.
Empathy-led messaging and tone
Accessibility-optimized web structure
Storytelling around user transformation
Visual design rooted in mobility dignity
Result & Impacts
1. User engagement improved by X% through simplified flows.
2. Product understanding and video view time doubled.
3. NeoFly inquiries increased from caregivers and hospitals.
4. Brand recall improved as a leader in Indian assistive tech.
