Luxsupply is a curated lifestyle brand delivering elevated everyday products with minimalist aesthetics and luxury sensibility. It brings functionality, sophistication, and calm design to modern essentials.
Premium everyday lifestyle products
Calm, modern aesthetic branding
Designed for urban minimalists
Challenges
The brand lacked a consistent tone, premium web experience, and product storytelling. Without visual consistency, it failed to position itself as a luxury D2C option despite premium SKUs.
No visual language system
Weak homepage storytelling
Website lacked minimal elegance
Low differentiation from generic D2C brands
Our Approach & Strategy
We designed a minimalist brand identity and built a modern site experience using whitespace, neutral tones, and editorial-style layouts. Product benefits and luxury cues were embedded across CTAs.
Neutral color palette & luxury UI elements
Hero section focused on value & calm
Modular product layout with space
Conversion-focused mobile experience
Result & Impacts
1. Bounce rate dropped by X% after redesign.
2. Product pages had X% longer dwell time.
3. Perceived brand value improved based on user feedback.
4. Returning customers grew within the first quarter.
