All Services, Technology Development, Website Development, SEO, Content Creation, Marketing
Website
www.formfees.com
Brand
Formfees
Industry
Edtech | College Admissions & Application Support
Brand overview
Formfees is an edtech platform that helps students discover, compare, and apply to colleges in India and abroad. It offers course matching, admission counseling, and a full-stack tech ecosystem for education decision-making.
One-stop education search engine
AI-based course and college matching
End-to-end admission support platform
Challenges
Formfees needed a unified tech platform to manage high-traffic volumes, improve SEO, and convert users through guided content. Branding lacked consistency across digital channels and lead funnels.
Disjointed tech + content structure
Low organic discovery through SEO
No conversion-oriented website flow
Poor user guidance for application journey
Our Approach & Strategy ​
We rebuilt the tech platform for scale, optimized site structure for SEO, created intent-driven content, and set up CRM-integrated lead funnels to streamline applications and counseling bookings.
Tech redevelopment with better backend logic
SEO-focused architecture and blogs
AI recommendation system for colleges
Lead capture + email automation for nurturing
Result & Impacts​
With an end-to-end strategy across tech, content, and marketing, formfees scaled from lead generation to application pipeline. Our integrated systems ensured growth in visibility, search rankings, and student inquiries.
1. Organic traffic increased by 114% in the first 90 days.
2. Monthly leads doubled with improved CTAs and funnels.
3. Average session duration grew due to content optimization.
4. Brand presence strengthened across search and social.
