Ekamrit is an Ayurvedic lifestyle brand offering therapeutic oils, wellness formulas, and traditional self-care solutions rooted in Indian healing wisdom. It promotes holistic well-being through handcrafted, natural products.
Ayurveda-backed product range
Focused on therapeutic & spiritual wellness
Handcrafted blends with ancient formulations
Challenges
Ekamrit lacked a visual identity and digital voice that reflected its Ayurvedic purity. The brand was not differentiated in a crowded market, and e-commerce storytelling was missing across touchpoints.
Generic online brand tone
Low visual and copy-based trust
No storytelling on ingredients or rituals
Poor differentiation from ayurvedic D2C players
Our Approach & Strategy ​
We built an elegant visual identity using traditional motifs, developed an experience-led Shopify site, and integrated content around rituals, ingredients, and holistic benefits into the brand.
Earthy color palette and Sanskrit-inspired fonts
Product rituals and origin-based storytelling
Minimal, healing-centered product layout
Branding extended across digital + packaging
Result & Impacts​
1. Brand trust and cart additions increased by X%.
2. Return customer rate improved due to ingredient education.
3. Visual identity became a unique differentiator in the market.
4. Engagement on product pages increased with storytelling flow.
