Website Development, Branding, Business Consulting
Website
www.earthful.me
Brand
Earthful
Industry
Wellness & Nutrition | Plant-Based Supplements
Brand overview
Earthful is a clean-label wellness brand offering plant-based nutritional supplements formulated with science-backed ingredients. It promotes holistic health, sustainability, and conscious consumption through minimalist design and transparent formulation.
Science-backed clean nutrition
Plant-based, conscious wellness
Transparent & minimal brand voice
Challenges
Earthful lacked a premium, educational e-commerce platform and strong brand communication. Users needed clarity on product benefits and scientific credibility to build trust in the wellness space.
Low product education in flow
Weak brand-system for content & labels
Needed better D2C conversion journey
Inconsistent storytelling on science
Our Approach & Strategy
We developed a wellness-focused brand system, built a product-led website optimized for education and trust, and designed clean visual assets to reflect sustainability, clarity, and evidence-backed wellness.
Shopify site with science + simplicity UX
Typography and color system for health trust
Content structure for supplements & benefits
Clean packaging and brand assets design
Result & Impacts
1. Website conversion rate increased by X% post-redesign.
2. Bounce rate dropped by X% due to better product education.
3. Return customer rate improved through consistent brand trust.
4. D2C traffic and add-to-cart actions grew month-on-month.
