Durian is one of India’s most trusted furniture brands, offering home and office furniture through retail and enterprise channels. With a 40+ year legacy, it blends craftsmanship, durability, and comfort.
Premium furniture with a legacy brand tag
B2B + B2C multi-channel presence
Known for service, durability, and style
Challenges
Durian’s web presence didn’t reflect its premium B2B capabilities. Content lacked brand warmth, and its campaigns didn’t highlight emotional benefits or modern use-case storytelling.
Cold, catalog-style product pages
Limited use-case content and emotion
Weak enterprise storytelling touchpoints
Underutilized legacy in brand assets
Our Approach & Strategy
We crafted lifestyle-led messaging, structured the site to guide both B2C and institutional buyers, and used warmth, tone, and legacy storytelling to build emotional trust.
Web UX catering to retail & bulk users
Warm, brand-consistent content tone
Campaigns around lifestyle and workspace
Visual storytelling of history and service
Result & Impacts
1. Lead conversions from institutional buyers improved by X%.
2. Bounce rate dropped significantly on service landing pages.
3. Rebranding increased brand sentiment in customer surveys.
4. Time on site increased by X% via emotionally driven content.
