Big Apple provides high-quality material handling equipment like ladders, trolleys, and carts for retail, warehousing, and industrial operations. Known for durability and utility-driven design, it serves a wide B2B clientele.
Industrial-grade handling solutions
Trusted across retail and logistics
Product range includes ladders & trolleys
Challenges
Challenges
Big Apple lacked a modern digital identity. Product visibility was low online, and their website didn’t reflect their product diversity or B2B readiness.
Outdated product listing UX
Weak product content and discovery
No digital funnel for dealers or buyers
Branding not suited for corporate pitches
Our Approach & Strategy
We created a clean industrial branding system, restructured the website around product categories, and implemented lead-generation forms with catalog-based downloads.
Brand revamp with industrial color palette
Website filters for ladder, trolley types
Content-rich product descriptions
Dealer inquiry form integration
Result & Impacts
1. Product inquiries from corporate buyers grew by X%.
2. Bounce rate dropped by X% on key landing pages.
3. Lead conversion from dealers improved across India.
4. Visual identity enhanced perception in trade expos.
