Azah is a premium feminine hygiene brand offering organic sanitary pads and wellness products for women. It champions safe, toxin-free, and eco-conscious self-care.
Organic feminine hygiene products
Brand advocating safe periods
D2C distribution with subscription options
Challenges
Azah needed higher reach and education-led content. Its social engagement was flat, and paid campaigns weren’t optimized to convert awareness into trial.
Low awareness on organic benefits
Weak paid ad optimization
Needed trust-focused social creatives
Audience education gap
Our Approach & Strategy
We built a narrative-led content system, influencer-driven ads, and created short video campaigns around comfort, safety, and sustainability to drive engagement and sales.
Educational Instagram reels
Influencer UGC with personal stories
Retargeting ads for D2C site
Social media calendar with CTA mapping
Result & Impacts
With creative storytelling and influencer-driven campaigns, Azah grew its organic community and boosted D2C sales. Reels and paid media helped the brand reach more conscious consumers with a compelling voice.
1. Social engagement rose by 74% in 6 months.
2. Direct conversions from paid campaigns increased by 36%.
3. Community DMs and shares increased organically.
4. Brand recall in eco-conscious women improved.
