Angara is a global jewelry brand specializing in lab-grown diamonds and personalized fine jewelry. With a luxurious yet sustainable appeal, it offers high-quality designs direct to consumer.
Lab-grown luxury jewelry
Global direct-to-consumer model
Personalized gifting and design tools
Challenges
The backend systems needed scaling to support growing international traffic, personalized product flows, and checkout optimization to reduce cart drops and improve load time.
Slow website load speed
High cart abandonment rates
Backend infrastructure not scalable
Payment integration errors
Our Approach & Strategy
We improved backend performance, optimized checkout journey, and enabled inventory sync + multi-location shipping for global orders.
Website caching & load speed upgrade
Optimized checkout CTAs and trust seals
Inventory automation + location tagging
Integration with international payment APIs
Result & Impacts
Technology enhancements streamlined Angara’s customer experience, improving backend stability and reducing drop-offs. The improved speed, seamless checkout, and robust system performance translated directly into higher conversions.
1. Site load speed improved by 47%, reducing bounce.
2. Checkout conversion increased by 29%.
3. Global order volume supported with no lag.
4. Customer complaints on payment errors dropped significantly.
