AKG is a leading manufacturer of uPVC, CPVC, and HDPE pipes for construction, agriculture, and industrial use. Known for durability and compliance, it serves projects across India.
Large-scale piping & plumbing systems
Industrial and agricultural applications
BIS-certified, quality-first manufacturing
Challenges
AKG's old website failed to convey scale or technical specs. It lacked dealer integration, product downloads, and wasn’t optimized for mobile or Tier 2 contractors.
Outdated UI without technical PDFs
No distributor connect features
Mobile usability issues
Poor SEO across product categories
Our Approach & Strategy
We restructured the website for product-first discovery, added spec downloads, created a dealer-locator map, and refreshed the brand tone for industrial clarity.
Category filters by pipe use-case
SEO optimization for product names
Download center for datasheets
Clean, white-dominant industrial theme
Result & Impacts
1. Time-on-site increased by X% after launch.
2. Distributor inquiries rose through map funnel.
3. Brand trust improved via downloadable specs.
4. Page ranking improved across key product terms.
