Airpop is a smart mask and air filtration brand offering wearable tech that monitors air quality, filtration performance, and respiratory health in real time. It blends wellness, innovation, and style.
Smart air filtration wearables
Data-driven breathing technology
Wellness + performance + protection
Challenges
Airpop needed to educate users about the technology behind its products while building a stylish and credible digital experience. There were clarity gaps in product positioning and conversion paths.
Tech benefits not clearly explained
Visuals didn’t balance safety and style
.
Needed stronger e-commerce flow
Limited trust-building on landing pages
Our Approach & Strategy
We designed a tech-forward site with animation-supported storytelling, created product messaging that simplified air filtration science, and built landing flows for better e-commerce conversions.
UI optimized for product education
Scientific visuals simplified for users
Trust-focused content & micro-interactions
Conversion paths tailored for key SKUs
Result & Impacts
1. Time-on-site improved by X% through interactive content.
2. Add-to-cart rates grew via education-led flow.
3. Brand perception improved in wellness + tech categories.
4. Improved trust signals led to X% drop in bounce rate.
