Dolphin Papadkhar is a heritage snack brand offering regional papads, masalas, and dry foods with traditional recipes. It blends nostalgia and quality to appeal to Indian families.
Regional food legacy brand
Authenticity + homemade feel
Popular across offline trade channels
Challenges
The brand lacked an organized digital identity and retail-ready design. It needed packaging updates, storytelling, and local-to-global expansion planning.
No e-commerce presence
Old-style packaging design
Limited brand recall outside region
Needed digital-first marketing funnel
Our Approach & Strategy
We created a nostalgic-yet-modern brand language, redesigned packaging, and helped build a digital + trade marketing roadmap to attract newer, urban buyers.
Packaging revamp with family heritage cues
Campaign creatives focused on “ghar ka swad”
D2C website for sampling and orders
Trade fair and distributor kits
Result & Impacts
1. Offline orders and distributor interest grew post-rebrand.
2. Packaging helped reach Tier 1 retail chains.
3. Website enabled pan-India reach.
4. Marketing visuals used across print and hoardings.
