Dr. Light is an LED and smart lighting brand offering modern lighting solutions for homes and businesses. Their focus lies in smart controls, energy efficiency, and modern design.
Smart lighting & LED solutions
Energy-efficient product lines
Built for both decor & utility
Challenges
Dr. Light lacked product differentiation online and visual storytelling for smart lighting benefits. The website didn’t position them as a tech-forward brand.
Weak product storytelling
No feature-led CTAs
Limited trust signals on website
Low retail customer engagement
Our Approach & Strategy
We revamped product descriptions, added smart tech positioning across digital touchpoints, and optimized the website UX for discovery and demos.
Feature iconography across product cards
Homepage carousel with smart benefits
Interactive “room lighting” demos
Tech-style typography and palette
Result & Impacts
1. Average session time increased by X% on product pages.
2. Product filter usage rose, helping discovery.
3. Purchase intent improved through smart-use visuals.
4. Sales inquiries from architects and dealers increased.
