Urbanista is a global audio lifestyle brand offering wireless headphones, earbuds, and accessories designed for city life. Their products combine Scandinavian design, powerful performance, and sustainable innovation.
Wireless lifestyle audio solutions
Design-forward and travel-ready tech
Sustainability-infused product line
Challenges
Urbanista aimed to expand brand affinity in new markets and needed refreshed content and campaign design to better position its lifestyle angle among urban youth and digital creators.
Weak localised campaign positioning
Low emotional connection with Gen Z
Product value not fully communicated
Needed content aligned with tech + fashion
Our Approach & Strategy ​
We restructured brand campaigns with city-life storytelling, created content showing product lifestyle fit, and designed visuals tailored for creators, commuters, and minimalists alike.
Campaigns tied to real urban moments
High-style, minimal product visuals
Messaging around lifestyle + durability
Collaborative content with creators
Result & Impacts​
1. Brand recall improved by X% in focus metro markets.
2. Engagement increased by X% on lifestyle campaigns.
3. Social shares and UGC from creators grew significantly.
4. Product awareness grew across Gen Z and travel users.
