Ekamrit is an Ayurvedic lifestyle brand offering therapeutic oils, wellness formulas, and traditional self-care solutions rooted in Indian healing wisdom. It promotes holistic well-being through handcrafted, natural products.
Ayurveda-backed product range
Focused on therapeutic & spiritual wellness
Handcrafted blends with ancient formulations
Challenges
Ekamrit lacked a visual identity and digital voice that reflected its Ayurvedic purity. The brand was not differentiated in a crowded market, and e-commerce storytelling was missing across touchpoints.
Generic online brand tone
Low visual and copy-based trust
No storytelling on ingredients or rituals
Poor differentiation from ayurvedic D2C players
Our Approach & Strategy ​
We built an elegant visual identity using traditional motifs, developed an experience-led Shopify site, and integrated content around rituals, ingredients, and holistic benefits into the brand.
Earthy color palette and Sanskrit-inspired fonts
Product rituals and origin-based storytelling
Minimal, healing-centered product layout
Branding extended across digital + packaging
Result & Impacts​
A full-scope digital revamp helped Ekamrit launch with authority in the wellness space. Branding, tech, and performance channels were aligned to create trust and visibility from day one.
1. Website traffic increased by 91% in first 60 days.
2. Product discovery rate improved by 44%.
3. New user retention climbed by 37% via email flows.
4. ROAS on launch campaigns hit 3.6x.
